Sales Incentives and a Sustainable ZEV Marketplace



We all know that creating a sustainable marketplace for zero-emission vehicle (ZEV) adoption is critical to building a cleaner future.


The Partners for a Zero Emission Vehicle Future (PZEVF) strongly believes that the best path to ZEV deployment is through coordinated and collaborative federal and state policy. But we recognize that, to accelerate the deployment of ZEV trucks, some states have looked to sales mandates in the form of California’s Advanced Clean Truck (ACT) Rule.


ZEV trucks come at a cost – higher purchase prices, lower residual values, and operational inefficiencies – which are typically borne by fleet operators and purchasers. So where states are considering or have passed EV sales mandates, we also support policies that help encourage the deployment of ZEVs across the supply chain.


That is why we are calling on states to invest in EV sales incentives, which can play an important role in encouraging and supporting ZEV deployment by helping to offset ZEV truck life-cycle costs that exceed current commercial vehicle costs.


How should states provide these incentives? To encourage swifter ZEV adoption, states should provide point-of-sale incentives rather than tax credits, and fund these programs for multi-year deployment to provide purchasing certainty for fleets.


Where are states getting it right? Strong sales incentives programs currently exist in the form of California’s HVIP program, New York’s NYTVIP program, and New Jersey’s NJZIP program.


Working together, we can achieve the end goal of ZEV commercial truck fleets. Interested in more information? Click here to download our shareable fact sheet.

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